Home Fashion Beautyworld, Wellness, Spas Middeast expos record 30% more visitors

Beautyworld, Wellness, Spas Middeast expos record 30% more visitors

Beautyworld and Wellness and Spas Middle East; the region’s largest gathering of cosmetic and beauty related products, recorded a 30% increase in trade visitors during three days exhibitions at the Dubai International Convention and Exhibition Centre. The expos explored the latest in fashion, cosmetics and spa therapies, forming the largest combined personal care and lifestyle health event anywhere in the Middle East and providing the perfect opportunity for exhibitors to capitalize on the burgeoning trends. Exhibitor feedback also confirmed that large volumes of trade business were conducted for the local and international cosmetics and health markets; the regional spend of which are worth approximately AED 1.51 billion (US$414 million) and US$ 74 billion (AED 272 billion) respectively. Heather Nix, Group Exhibitions Manager, Messe Frankfurt, said on behalf of Beautyworld, “The growth of the region’s cosmetics and personal care industry has been phenomenal. Last year the market in the UAE alone was worth more than Dh1.51 billion in retail sales, an increase from Dh1.41 billion in the previous year. The consumption of cosmetics and perfumes in this region ranks among the highest per capita world wide, with an average purchase at around Dh1, 226 per head”. Representing the UK, one of the many European countries at the fair was Baylis and Harding, a specialist beauty accessory company. “This is our first visit in six years and we are extremely impressed with how the show has developed,” said Chris Fallon, Sales Director. “It’s too early to say the exact amount of business we have conducted so far, but we have had a fantastic amount of interest in our product range and will certainly be back next year,” he added. Next to Beautyworld, Wellness and Spas 2007 was also conducting a brisk trade in wellness related products and services. Ian Chan, Sales Manager for Swiss company Medical Care Consulting, was very pleased with the reaction to his newly launched product that he promises can visibly reduce body fat after just one hour’s therapy. “We are very glad of the opportunity to demonstrate our new specialist equipment,” he said. “People are initially sceptical, but we’ve been able to show that it really works,” he added. Beautyworld and Wellness and Spas Middle East 2007 concluded yesterday. Over 9,500 exhibitors attended and showcased 1,500 brands of cosmetics, beauty and wellness products from 55 countries.

 

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