| lucy to launch 1st retail store in Birmingham |
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lucy, a company dedicated to designing fashionable and functional women’s clothing, is opening its first retail store in Birmingham, Michigan, a close suburb of Detroit. Offering versatile, functional and stylish pieces for everyday performance, lucy is ideal for traveling, getting in shape, or simply leading a busy and active lifestyle. lucy’s exclusive label is perfect for active, on-the-go women who are looking for the perfect combination of fashion and function that can take them through the day. lucy’s pieces are also great for mixing and matching with denim and complementing existing casual wear. Opening on June 8th, the new lucy store located on Maple Street between Pierce and Henrietta will offer the women of Birmingham a convenient location to find clothing that offers performance in everyday wear. lucy was recently awarded the 2007 Hot Retailer Award by the International Council of Shopping Centers (ICSC) and was deemed one of the “hottest and most wanted” retail concepts shopping centers are seeking for their centers. Mike Edwards, CEO of lucy,said, “We look forward to opening our first store in Michigan and introducing lucy’s unique clothing and exclusive styles to the women of Birmingham. We hope that lucy’s innovative products, perfect fit options and signature fabrics will help enhance their active lifestyles.” lucy will host a grand opening celebration to celebrate its 48th store opening, on June 20th from 6:00 to 9:00 p.m. with music, refreshments, healthy appetizers and an on-site masseuse for added relaxation. Known for their industry-leading customer service, a trip to the new lucy store will leave customers feeling pampered and filled with positive energy. lucy will also host another VIP event the following day on June 21st when all Bally’s Total Fitness, Life Time Fitness, Oakland Athletic Club and other select gym and studio members qualify for 40 percent off regular-priced merchandise for the entire day. The new lucy store, located on Maple Street in downtown Birmingham, will join other women’s clothing stores, including Anthropologie, 110 Couture and Dominator Clothing. |
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