Home Marketing Catalina Marketing plans to enter the interactive arena

Catalina Marketing plans to enter the interactive arena

Catalina Marketing Corp. is venturing beyond the printer for its next marketing idea.It plans to enter the interactive arena via a new strategic relationship with global interactive promotion developer ePrize. The partnership will be part of a new Catalina interactive program that will allow brands to distribute individually targeted promotional codes to shoppers via Catalina printers at more than 22,000 U.S. retail stores. Shoppers will then use the codes to participate in online interactive promotions for the chance to win prizes and the opportunity to learn about the brand. This new program leverages Catalina's proprietary marketing strategies and offers brands the power to reach shoppers by creating an online experience based on their individual offline purchase behavior, a release said. Detroit-base ePrize creates marketing campaigns that range from online sweepstakes to global points-based loyalty programs to motivate specific customer behavior.

 

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