Home Marketing IBQ launches marketing campaign “My new Home”

IBQ launches marketing campaign “My new Home”

The International Bank of Qatar (IBQ) has launched its latest marketing bonanza; the "International Bank of My new Home” which builds on and reiterates its "International Bank of Hassan, James and Serene" Campaigns. The programme, scheduled to run from 15th April 2007 until 15th January 2008, reiterates IBQ’s consistent emphasis on building long-lasting relationships with customers and putting them at the heart of its business. The “My new Home” Campaign will offer customers starting a relationship with IBQ, by transferring their salary onto the bank during the promotion period, the exclusive chance to win property in Qatar's prestigious West Bay area. Other extravagant prizes which make up a total prize fund of over QR 4 million include quarterly chances to win 20% down payment on new apartments, home furnishings worth over QR 200,000, state-of-the-art home entertainment systems, and instant cash prizes. All customers who join the IBQ family during the campaign will be guaranteed winners and the earlier they join the higher their chances of winning.IBQ’s existing customers who refer any new eligible customer will also receive instant cash payments and chances to win the grand prize; the West Bay property. “ “My new Home” Campaign is designed to provide our existing and new customers with added advantages and benefits by offering an additional value within each IBQ relationship. The campaign provides an unrivaled offer, allowing customers the opportunity to win an apartment by simply transferring their salary and embarking on a banking relationship that is unique in many ways,” Michael Williams, General Manager of IBQ said. Other products and services that are a testament to the bank's strategy include IBQ's unique relationship-packages; whereby customers choose how to bank with IBQ by selecting the features that closely match their needs and lifestyles. Williams said, “We now compete with competitive personal and vehicle loans, exceptional credit cards, are increasing the number of branches this year and we have not forgotten that our reputation has been built upon putting the customer at the heart of everything we do.” As one of the oldest and most experienced banks in Qatar, IBQ continues to offer its new and existing customers with personalised banking services that are complimented with high value incentives. This ensures that the IBQ banking experience continues to focus on tangible benefits within every customer relationship.

 

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