Home Marketing ‘Marketing Campaign of the Year’ award wins by Splash

‘Marketing Campaign of the Year’ award wins by Splash

Amman, Splash, the leading fashion retailer in the Middle East, secured the coveted award for ‘Marketing Campaign of the Year’ at the Retail ME Awards 2006 for the Winter 2006 Flashback campaign , the Awards ceremony took place recently at Madinat Jumeirah. Starting with just one store in 1993, the fashion house is now a leading retailer in the GCC with headquarters in Dubai and a retail network of 58 Splash stores and 59 brand stores across the region. Raza Beig, Managing Director of Splash said, “Our marketing campaign has been rolled out across the GCC with astounding success.The fact that we won this award despite stiff competition from other top brands has helped us prove that we are definitely a force to reckon with.” “The award is an excellent indicator of our GCC marketing team’s hard work and achievements, as well as our partners who worked tirelessly alongside us including, The Partnership, MediaEdge, Matrix Public Relations, Tattoo 360 and Aly & Arwa Trading," he aded. Marketing strategy of Splash struck a chord with judges as it managed to successfully reposition itself as an international fashion brand.Lending weight to the final decision were elements such as, achievements of marketing objectives, targeted use of public and media relations distinguished by a vibrant advertising campaign. Recent successes such as Splash’s inclusion in Forbes Arabia Top 40 Arab Brands and winning the UAE Web Awards were also significant factors.The Retail ME Awards, instituted to recognize retail excellence in the Middle East, were judged by a panel comprising internationally well-established names in the industry before being independently collected, collated and audited by Ernst & Young.

 

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