Home Technology Dell to sell PCs at Asia-Pacific outlets

Dell to sell PCs at Asia-Pacific outlets

Dell, the world's second-largest computer maker, has announced plans to sell computer systems at retail outlets in Asia-Pacific. This follows the company's already-announced plans to sell systems through Wal-Mart in the US. Reversing a 23-year-old company policy, Dell last month started selling low-priced desktop PCs at the massive Wal-Mart chain in the US. On Thursday, it announced an expansion of this program, with plans to sell systems through various retail chains in east Asia. The deadline's fast approaching on our contest to win a trip to San Francisco and a Centrino Pro laptop to blog from the Intel Developer Forum. To enter, just start posting entries to our On the Road group blog. However, Dell has refused to specify any particular companies at this time. At a media briefing in Singapore, Paul-Henri Ferrand, head of operations for Dell in Asia-Pacific (excluding Japan, China and South Korea), declared Dell was in talks with several different partners. Ferrand said Dell (Quote) is seeking different partners and chains to sell a range of computers, from low-end to high-end, and it needs partners in each country. As a result, there are no details on availability for now. "We are working with partners to come up with the best way to connect with our customers," Dell spokesperson Bob Kaufman told internetnews.com. "This is part of our evolving global strategy to find opportunities not only in the U.S. but outside the U.S., to connect with customers we haven't necessarily connected with in the past." The Asia-Pacific market is considered one of the hotter emerging markets, particularly China and India, while the U.S. is viewed as a slower-growing, mature market. Dell's direct sales model has served it well in the U.S. and Europe but has made little headway in emerging countries, where credit cards are far less common than in the U.S. and Europe. In other Dell news, the company was told this week by the NASDAQ Listing and Hearing Review Council that the Council has extended the company’s conditional listing until July 16, 2007. Dell has faced delisting from the NASDAQ board for several months due to delinquent quarterly filings. The company is planning to request that the NASDAQ Board of Directors call the Council’s decision for review to give the company additional time to complete its delinquent periodic reports. The company said in a statement "it is committed to regaining compliance with all NASDAQ listing requirements as soon as possible."

 

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